Promotion

Vintage milk bottle

Lactantia milk promotion featuring a redeemable prize of vintage-feel, ceramic milk bottles, custom-printed with the Lactantia farm-scene. This promotion was created to leverage Lactantia’s historic brand equity of ‘Farm-Fresh Taste for Generations’. This statement is based on Lactantia’s tradition of freshness and authenticity with quality products that respect the purity of nature.

AdvertiserParmalat
ClientCatalpa Group
ExpertiseArt Direction / Design

The process

To take advantage of this promotion, consumers had to follow these four easy steps to get their own Lactantia’s limited edition vintage milk bottle.

Buy 4 Lactantia's milk

of 2L or 4L of your choice.

DOWNLOAD

the registration form.

FILL THE FORM

and send it by email with your purchase receipt.

RECEIVE YOUR FREE

limited edition Lactantia's vintage milk bottle.