Find your Taste Tag

Launch campaign

The SAQ has developed various categories to list the wines according to their intensity, color and aromas. These categories, commonly called taste tag, allow consumers to quickly identify their preferred types of wine and thus allow them to try with confidence other types of wine classified according to the same taste tags.

The purpose of this campaign “Find your Taste Tag” was to promote a broader understanding of wine by the general public in Quebec. In collaboration with Sid Lee agency, we have created several promotional pieces for the launch: wine tasting boxes, coasters, flyers, window wraps, t-shirts and gift cards.

AdvertiserSociété des alcools du Québec
ClientSid Lee
ExpertiseDesign / Packaging