For over two years, on behalf of Reitmans Canada, I was responsible of Artistic Direction, Photo Direction and Graphic Design for the fashion magazine Thyme Maternity.
This magazine was aimed at future moms in Quebec. It was intended to communicate the latest maternity fashion trends. With the help of various articles on food, lifestyle and breastfeeding, the second objective of this magazine was to educate mothers-to-be by enabling them to embrace their changing bodies and experience the joys of pregnancy. The magazine was offered free of charge in all Thyme Maternity boutiques throughout Quebec’s province.