Unimax Tires is a large network of tire retailers in Quebec which brings together 12 banners, including Point S, Pneus Prestige and Mega Tires. With more than 2 million tires sold annually, Unimax Tires has an extensive purchasing power and provides its banners with administrative and marketing support, continuing education and an international partnership with the Point S network in more than 27 countries.
Unimax Tires was in the early stages of redesigning their business model when they consulted me to renew their brand identity.
However, it is important to mention that this project never came to life. Nevertheless, this concept shelters a flexible, unique and distinctive system that amplifies the strength of the brand.
Unimax Tires has been playing an active role in the Quebec market for decades. I wanted to transmit the cultural heritage, the achievements and the values of the brand through this new identity.
Icon representing the grooves of a tire (heritage).
Icon representing a wrench.
Icon representing a reserved lane.
Icon representing massive grooves of a tire on a heavy truck.
Icon representing the agriculture expertise.
Icon depictive of an employee and/or customer.