The project

AquaPixels is Jo-Ann Wilkins, a scuba diver enthusiast who decided, several years ago, to combine her two passions: photography and scuba diving.

AquaPixels’ offer lies in the creation of unique and exceptional underwater photography for a clientele wishing to enjoy an extraordinary experience. Her diverse and broad portfolio includes: portraits (general, couple and maternity), water sports (swimming, synchronized swimming, water polo, diving), children’s thematic parties, editorials and advertising.

The mandate was to allow this artist to adequately express herself — to promote her services. We helped her to determine her position on the market and with strategic thinking on her brand. Moreover, we introduced an evocative name and a brand identity reflecting its offer. For this project, I created a logo, a business card, images to support social media initiatives, and a trade show kiosk banner.

Photographer / AdvertiserJo-Ann Wilkins
ExpertiseArt Direction / Design